A target reader is the specific profile of the ideal person most likely to buy, read, enjoy, and benefit from your book, article, or content. Defining a target reader prevents the common trap of writing for “everyone”—which often results in a generic message that resonates with no one. 1. Target Reader vs. Target Audience
Target Audience: The broader, collective group or demographic segment. (e.g., Women aged 25–40 who love psychological thrillers).
Target Reader: A singular, highly detailed “avatar” or “proto-persona” built to represent that group. (e.g., Sarah, a 32-year-old corporate lawyer who reads fast-paced thrillers on her tablet during her train commute to unwind). 2. Core Profiles to Establish
To pinpoint your target reader, you must analyze four distinct informational layers: YouTube·Susan Barnes Editing
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